Beauty Industry

Men’s Hair Removal Market Set To Grow

A new study was released on the 'man-scaping' trend.

July 23, 2014

By: Jamie Matusow

Editor-in-Chief

Multi-sponsor Surveys, Inc., a Princeton, NJ based marketing firm, has just released the second study in its men’s grooming series, titled: 2014 Study of Men’s Grooming Appliances and Tools.

The study looks at the growing ‘man-scaping’ trend. It was conducted via online interviews in May 2014, among a national sample of 1,172 men age 18 and older.

Here’s a few of the results:

39% of men report removing body hair below the neck – aka “manscaping.” This number is up from only 6%, or one in 20 men, in 2005.

The “manscaping” trend is sharply skewed toward Millennials and Hispanic men, among whom majorities – 57% and 58%, respectively – report that body hair removal is a regular part of their total grooming routine.

Blade razors, both disposables and refillable blades, are the most popular tool for removing body hair, followed by the electric razor. Use of the body razor –a product designed specifically for body hair removal—is very low comparatively.

The groin is the most common area for male body hair removal, followed by the chest and underarms. Removing underarm hair appears to be the latest growing trend in male body hair removal.

Predicting Future Market Growth

The increase in body hair removal among all age groups suggests that men are continuing to remove body hair even as they age. If this pattern continues, the men’s hair removal market could experience explosive growth over the next ten years.

According to Multi-sponsor Survey’s Account Executive Cherie Godbold, “This trend suggests the men’s hair removal market is ripe for new products to facilitate body hair removal and after-care products to soothe and enhance skin’s appearance.”

Photo: Manscaping.com : The article, Shaving Your Legs for Men